No Entrepreneur is an Island
London, while often feeling like the centre of the universe, can be a cold mistress. It’s a city of eight million people and growing, and while its lightning fast pace of life is often cited as the key to its allure, sometimes London can feel very lonely. Being a global tech hub, entrepreneurs are bountiful […]
How to write a press release
Before you start Press releases should have the look and feel of a news item you would read in a publication. In this vein, make sure the wording is correct and the message is clear and direct. Include enough information so that a journalist will be able to use the press release even if they […]
How to pitch journalists
Before you start Make sure you are a clear on the difference between a pitch and a press release. Sometimes you can interchange the two, but for the sake of clarity, write press releases when announcing a specific piece of newsworthy information and use pitches to more generally engage with the media. Pitches are less […]
5 PR Tips for bootstrapping startups
You have an awesome team, a slick business plan and a launched product, but what does all of this matter if no one is hearing about it? Getting your company media exposure drives brand recognition and tells your future customers who you are and what you’re bringing to the table. Plus, just the process of […]
